When starting or scaling your online business, choosing the right Shopify plan is crucial. Shopify offers multiple pricing tiers, each tailored to different business needs. But how do you know which one is the best fit for you? In this guide, we’ll break down each Shopify plan, its features, and who it’s best suited for.
1. Shopify Starter – For Social Media Sellers
If you want to sell products without setting up a full website, Shopify Starter is the best choice.
Key Features:
- Sell via social media (Instagram, Facebook, WhatsApp, etc.)
- No standalone online store (only a buy button)
- Mobile-friendly checkout experience
Best for: Influencers, small businesses testing the market, or anyone who wants to sell without a full website.
2. Basic Shopify – For New Businesses
Basic Shopify is ideal if you’re starting your online store and need all the essentials.
Key Features:
- Full online store with customizable themes
- 2 staff accounts
- Basic reports and analytics
- 2% transaction fee (if not using Shopify Payments)
- Discounted shipping rates
Best for: Entrepreneurs and small businesses launching their first online store.
3. Shopify – For Growing Businesses
This plan offers more advanced tools for businesses that are scaling.
Key Features:
- 5 staff accounts
- Professional reports
- Lower transaction fees (1%)
- Better shipping discounts
- Abandoned cart recovery
Best for: Businesses that are growing and need more detailed insights and automation.
4. Advanced Shopify – For High-Volume Businesses
Advanced Shopify is designed for larger businesses handling significant sales volume.
Key Features:
- 15 staff accounts
- Custom reporting tools
- Lowest transaction fees (0.5%)
- Advanced shipping options
Best for: High-revenue businesses that require deeper analytics and reduced transaction fees.
5. Shopify Plus – For Enterprise Businesses
Shopify Plus is the ultimate eCommerce solution for big brands and enterprises.
Key Features:
- Fully customizable storefront with access to Shopify’s API
- Automation tools (Shopify Flow)
- Dedicated account manager and priority support
- Multi-channel selling, including wholesale options
Best for: Large-scale brands doing $1M+ in annual sales that require full customization and enterprise-level support.
Which Plan Should You Choose?
- Just starting? 👉 Shopify Starter or Basic Shopify
- Scaling up? 👉 Shopify or Advanced Shopify
- Running an enterprise? 👉 Shopify Plus
By selecting the right plan, you can maximize your store’s efficiency, save on transaction fees, and get the right tools for growth.
💬 What plan are you currently using, and how has it worked for your business? Let’s discuss in the comments!
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